The big companies like HBO, Apple, Sony and Dish want to fight for a market share with established Internet streaming companies like Netflix, Amazon and Hulu, but experts are suggesting that, they are years behind the pioneer of internet streaming Netflix.
As Internet Streaming is earmarked as the future of entertainment business, big companies like HBO, Apple, Sony, Dish and other companies stormed into the field of internet streaming in recent weeks. According to the industry experts these companies want to capture the market with the new streaming offering and with the statement that they want to change the way people watch and pay for their television.
According to the industry experts, now companies like Netflix, Amazon and Hulu have to invest more and find unique ways to keep hold of their consumers. Till now consumers didn’t have to pay for any satellite or TV subscription to watch their preferred shows through the internet streaming. But now as more competitions are coming from the established TV companies like HBO, Sony, CBS etc. companies like Netflix have to rethink their strategies.
Kannan Venkateshwar, a Media Analyst at Barclays said, “In a world where HBO and CBS and all of these guys are trying to go to the Internet, it looks like all of the guys on the Internet are trying to come to the television. The worlds are actually converging in both directions.”
But in a statement Netflix said, companies like HBO`s push into the internet streaming business is not a threat to them. Netflix thinks it proves that big companies are now validating their philosophy on Internet television. In the statement Netflix spokesperson Anne Marie Squeo said, “A lot of people will subscribe to more than one service similar to the way they do with apps on their phones or magazine subscriptions. So there’s room for multiple Internet content providers to thrive if they’re delivering great shows and movies for a reasonable price.”
According to the industry experts, not long ago Netflix’s Chief Executive, earmarked HBO as his company’s main rival and HBO rejected the comparison. Now the television giant is trying to fight for a market share with the company they thought nowhere near as big to consider as competition. According to a recent data, though HBO has more global subscribers, Netflix has 40 million paid subscribers in U.S.A. as HBO has 30 million. It was also reported that, Netflix also has ramped up the original productions, with plans for 320 hours of new and returning original series in 2015, including “Orange Is the New Black,” “Unbreakable Kimmy Schmidt” and “Bloodline.”
But some industry experts are suggesting that, more internet streaming offers from big companies will actually lead more people to subscribe Netflix, Amazon and Hulu.
