It’s safe to say that the much hyped about Prime Day sale at Amazon tanked. Even though some shoppers just weren’t happy with the kind of offers that were available others were extremely frustrated because of the quickness with which offers came and went.
The best deals on prime day included the Fire TV stick being reduced to $25, Kindles selling for $49 and the Fire HD7 going for $79. Even the Echo saw a price drop to $129. But, unfortunately for a few, most of these deals were sold out in the early hours of Wednesday morning itself. Consumers were offered a chance to join the waitlist though.
There were some regular offers like 20% off on Finnish dishwasher detergent and $5 off on blades along with a few bizarre offers which included lip enhances, beard growther and dog muzzles.
No wonder customers called the sale lame. Many even went as far as saying that the only useful thing on sale was Tupperware.
Users took to Twitter to vent their anger using hashtags like #AmazonFail, #PrimeDayFail, #gobacktosleep and #unhappyPrimeDay.
But what was the real motivation behind this sale for Amazon? Most analysts agree that it was simply a way to entice more people to become part of Amazon Prime. Even though Amazon boasted of 10 million new Prime members last year during the holiday season, only 70% of these customers chose to purchase a $99 membership after the free trial was over. These types of sales are supposed to lure more members to this membership. Prime members get unique perks such as downloadable movies, free delivery, bulk deliveries, etc. in order to reinforce the many advantages of being a member and to attract loyal customers.
But despite all of this, Amazon was quite happy with the way the sale went. Greg Greeley, the vice-president at Amazon Prime said that peak order rates on Prime Day were higher than 2014’s Black Friday. It took just 15 minutes for 10,000+ Fire TV sticks, 28,000 Rubbermaid sets, 4,000 Echo’s and 35,000 LOTR Blu-Ray sets to be sold out. What’s more, the Kate Spade purse didn’t last for more than a few minutes. 1,200 $999 TV’s were sold in under 10 minutes as well.
Steve Smith
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