In the event Apple unveiled their smartwatch, HBO confirmed that they are going to start the much anticipated streaming service exclusively in Apple devices from next month. The company also confirmed that it will cost the consumers $14.99 a month.
Market experts are saying that, this is the first time two premium brands from tech and entertainment world will be working together. Experts also suggested that this will change how people watch television. In a statement HBO said, the service will be known as “HBO Now” and it will not require any TV subscription. They also confirmed that it will be exclusively available on Apple devices.
Consumers can watch HBO`s programs as well as its movies through the streaming service. Apple and HBO also confirmed that, consumers who will order the service in April through Apple devices will get the first month free.
It was also confirmed that, the service will remain exclusive for Apple for only three months. HBO said they are talking with other distributor`s which includes traditional TV providers and other digital partners. In his speech during the announcement HBO CEO Richard Plepler said, “This is a transformative moment for HBO”.
It was previously reported in October that HBO is coming up with a digital streaming service, when they revealed their plan to start an Internet Offering. Market experts are saying that HBO is trying take market share from market leaders like Netflix and Amazon. It was also suggested that this will also put pressure on the $170 billion a year television market.
The new service from HBO comes after a number of media, telecom and technology companies offered similar services. In recent time Dish Network unveiled a $20 a month new web-based service that includes ESPN and a number of other popular networks for their consumers. Sony and CBS also began offering internet only subscription plans.
Market experts are saying that the companies are trying to stay with the generation where the consumers will pay for internet subscription but not for traditional TV subscription. In a statement Apple CEO Timothy Cook said, “We love HBO. Over the years they have created groundbreaking shows that have really become a part of our culture and helped shape our culture”. Both companies are hoping that they will benefit by being in the halo of the other.
